pure wellness
For nearly 30 years, Purewellness’s founder, Jason, worked as a formulation research & development expert and contract manufacturer for supermarkets, pharmacy and supplement brands, where he was constantly asked to duplicate the best-selling products. In this time, he had a front row seat to how the food industry operated from start to finish and was not impressed by everything he saw…
Most projects started out something like this…
Big name brands would ask Jason to duplicate a product (i.e. Protein Powder) and formulate a competitive superior product full of high-quality ingredients.
Jason would happily design a formulation full of high-quality ingredients and present the new superior product (i.e. Protein Power) to the client.
But because of the many hands of distribution channels that food products go through to get to retail, the clients would dispute the price and demand a cheaper product. Otherwise their product would be sitting next to their competitor’s product on the shelves at up to 4 the price, eroding their price competitiveness.
The problem was: The only way to make the product (i.e. Protein Powder) cheaper was by comprising on the quality of ingredients and instead filling the products with cheaper, inferior fillers and ingredients. This would mean that customers would be consuming inferior quality ingredients that would be less beneficial to their body if not useless!
1/16 Bailey Cres,
Southport 4215, Australia
(07) 5502 1418
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